Designer Dispatch: Brett Heyman of Edie Parker Handbags

Handbag Designer Brett Heyman is Changing the Way We See Luxury Accessories Today.

Brett Heyman, founder of Edie Parker, is having quite a year. Her handbag line has reached stratospheric popularity, thanks in part to her CFDA/Vogue Fashion Fund nomination. Modeled after vintage acrylic compartment bags from the 50s and 60s, Heyman is onto something special that is making the world of luxury accessories exciting again.

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Edie Parker Spring/Summer 2015 Collection

Lara Soft Embroidered Clutch  I  Jean Embroidered Acrylic Clutch  I  Flavia Namaste Acrylic Clutch

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Brett Heyman, founder of Edie Parker, is having quite a year. Her handbag line has reached stratospheric popularity, thanks in part to her CFDA/Vogue Fashion Fund nomination. Modeled after vintage acrylic compartment bags from the 50s and 60s, Heyman is onto something special that is making the world of luxury accessories exciting again.

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Edie Parker Spring/Summer 2015 Collection

Lara Soft Embroidered Clutch  I  Jean Embroidered Acrylic Clutch  I  Flavia Namaste Acrylic Clutch

SAKSPOV: What new ventures are you looking into as far as finishes and textiles in 2015?

BRETT HEYMAN: We’ve sampled some new materials and fabrications over the past few seasons, but they never really felt right. But we just did a soft version of our Lara bag silhouette and it’s one of my favorite bags because it’s just so unique. It has these ice ends, all of which are hand‑sculpted pieces of acrylic. The inside is like a gooey center.

Designer-Dispatch-Edie-Parker-handbags-Brett-Heyman-designer-interview-SaksPOV-4Tongue-in-Cheek Art at the Edie Parker Showroom in New York City

What about personalization? People have come to know Edie Parker with fun names like ‘Namaste’. 

HEYMAN: We try to keep the bespoke program fresh each season by doing a series of words that play back to the collection, as well as fashion colors. For spring there’s a photographer named Karen Knorr who did this series called ‘India Song’. To go along with that, we did some bags for sale as‑is like “Namaste,” and “Ohm,” and some Sanskrit symbols, the hamsa.

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Whatever Strikes Your Fancy

Edie Eye Acrylic Clutch  I  Lara Acrylic Confetti Clutch  I  Flavia Glittered Hashtag Acrylic Clutch

You have an extensive background in Public Relations, so how do you get into acrylic molding? How did this enterprise get its start?

HEYMAN: I was always artistic, it was always something I wanted to do. When I had my daughter Edie, I was on maternity leave and I had some time off from Gucci, so I started researching these bags more. I had always collected them, just like a hobby. For so much of my career at Gucci and at Dolce & Gabbana, I had covered accessories. I was very aware of the evening bag market, specifically. Evening was a total afterthought. I felt like there was this hole where there could be cool, luxury evening bags that weren’t that serious.

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Luxury That Doesn’t Take Itself Too Seriously

Lara Acrylic Backlit Clutch  I  Jean Glittered Zebra Acrylic Clutch  I  Jean Sacred Acrylic Clutch

Usually in fashion things resurface and these kind of bags hadn’t quite resurfaced in a long time. Why do you think it lay dormant for so long?

HEYMAN: I think there became this negative connotation with plastic, even though the way that we pour these sheets is just as luxurious as many materials out there. People started looking to Europe, and skins, and leathers, etc. But acrylic wears well and it’s so multigenerational, because this bag will last. You can get lipstick on it, you can drop it and it’s not going to fall apart. You can pass it down, generation to generation.

 

Have fun with fashion thanks to Edie Parker.


Cara Delevingne Handbag for Mulberry Behind the Scenes

Take a Look at How Involved Cara Was Through The Entire Design Process.

Cara Delevingne and Mulberry are two British powerhouses. Having worked together on several occasions for the past two years, it was a natural next step for this handbag collaboration to happen. Cara, being a major fashion model and influencer, knows what she likes and wanted to be very involved in the entire process, down to the smallest details. Take a behind-the-scenes look at Cara as she sits with the Mulberry design team to create the Saks Exclusive Cara Delevingne handbags.

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It Starts With a Blueprint

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Cara Delevingne and Mulberry are two British powerhouses. Having worked together on several occasions for the past two years, it was a natural next step for this handbag collaboration to happen. Cara, being a major fashion model and influencer, knows what she likes and wanted to be very involved in the entire process, down to the smallest details. Take a behind-the-scenes look at Cara as she sits with the Mulberry design team to create the Saks Exclusive Cara Delevingne handbags.

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It Starts With a Blueprint

At the launch of this fashion journey, Cara rode the train from London, alongside Mulberry’s handbag designers to the flagship’s factory, The Rookery, in Somerset England (the British countryside).

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Cara and the Mulberry Team Decide on Fabrics and Linings

Cara and the Mulberry team set aside different fabrics and patterns to decide what works best for the bags. Cara, being a big fan of practicality, wanted something trendy, but something that would follow a woman through her travels and lifestyle on an everyday basis.

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Cara Works Through Every Step In Creating Her Bag

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Cara Studies Every Small Detail Down To The Stitching

Wanting to be involved 100% of the process, Cara worked on every detail of her bags, from measuring to sewing. She went through the entire process, even going over every stitch.

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Cara Prepares Her Special Surprise For Each Bag

As a special surprise to every bag owner, Cara included in each bag a representation of herself, in other words – her tattoos. So you’ll receive a heart, a gold lion rivet and on the bottom of each bag – “Made In England” just as it is on the bottom of her foot. Every Cara bag is distinctly hers and was developed with her on-the-go, easy vibe.

Make sure to shop the Cara Delevingne Mulberry Collection for your personal Cara Delevingne handbag.


Exclusive – Mulberry and Cara Delevingne Bag Collection

Shop The New Line of Luxury Bags Sold Exclusively at Saks in Oatmeal and Grey.

Cara Delevingne and Mulberry have been supporters of each other for two years. Then last year, while shooting the brand’s spring 2014 campaign, the discussion of bags came up and the rest, as they say, is history. Shop the new collection of luxury handbags and find out what special treats Cara incorporated into each creation with her own personal touch.

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Cara and the Mulberry Team Look Over Schematics for the Cara Delevingne Bag

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Cara Delevingne and Mulberry have been supporters of each other for two years. Then last year, while shooting the brand’s spring 2014 campaign, the discussion of bags came up and the rest, as they say, is history. Shop the new collection of luxury handbags and find out what special treats Cara incorporated into each creation with her own personal touch.

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Cara and the Mulberry Team Look Over Schematics for the Cara Delevingne Bag

Working closely with the designers, Cara wanted the feel of this collection to be elegant and effortless. That is why every bag from design, color and fabric is on trend and extremely easy to use for any occassion.

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Two Saks Color Exclusives – Light Grey and Oatmeal

Cara Delevingne Quilted Leather Satchel  I  Cara Delevingne Mini Quilted Satchel

Great for the woman who likes to travel light, this easy hands-free bag will become your latest must-have. It can be worn three ways, as a back pack, handbag or with the shoulder strap to easily adapt to whatever your needs are for the day.

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Hide in Plain Sight with Cara’s Camo Touch

Cara Delevingne Calf Hair Satchel  I  Mini Cara Delevingne Calf Hair Satchel

Cara surprises the customers by sharing a little bit of herself in each bag. Small lion rivets and a heart shaped patches based off her own tattoos adorn the inside of the bags. Representing important symbols to Cara that she wants to share. From England, with love – check out the Saks exclusive video with modern day supermodel Cara Delevingne.

 

Shop your favorite Cara Delevingne bag today.