Viktor&Rolf, masters of intellectually-provocative couture clothing, create a different kind of provocation with their fragrances: a more subversive and sensual allure. All of those dynamics were on display Thursday evening when Saks New York welcomed Viktor Horsting and Rolf Snoeren for their unveiling of BONBON—their long-awaited fragrance followup to Flowerbomb—now available exclusively at Saks Fifth Avenue.
BONBON is exactly as it sounds: a sweet, confectionery treat for the senses, though it dries into something far more sensual and risqué. Its bottle, a sculptural bow tie, perfectly camouflages this Lady Danger aspect hidden within the scent. This was the Dutch provocateurs’ intention, they told us, as they took a moment away from their legion of fans and fashion insiders to discuss that intriguing play of “tension between things that don’t match.”
Your apparel collections are intellectually provocative, while your fragrances play to the edge of sensual provocation. Can you elaborate on the specific points of inspiration for your fragrances?
V&R: Perfume starts with language – we take an intellectual approach, first: playing on the tension between things than don’t match…perfume tells a story, and we enjoy being storytellers.
We understand that esteemed perfumiers, Serge Majoullier and Cécile Matton, helped develop BONBON. How involved were you in its creation?
V&R: We were very involved. We started with the name, which we settled on right away, and knew that we wanted something sweet…it was a pleasurable process for us. There was a precise direction around caramel, but then of course, we had to make a fragrance, and refine the scent to a perfect vision. Our scents may be successful because we feel as strongly about our scents as our customers do.
What are some key notes in BONBON for our Saks perfume connoisseurs?
V&R: There is an addictive and buttery caramel note with sexy undertones.
What are your most poignant fragrance memories, good, bad or ugly?
V&R: The old Shiseido and Dior perfume ads that we saw as kids were so impressive, and are the reason we went into fashion! They were poetic…they were stylized imagery.
Your couture collection was somewhat inspired by the new BONBON bottle. How do your fragrance and clothing businesses overlap aesthetically?
V&R: Fragrance is the border between skin and clothing. And like clothing, fragrance is conceptual and glamorous.
What’s on the horizon for a Viktor&Rolf Spring Break?
V&R: Surfing in L.A.!