Having been involved in the fight against breast cancer in Latin America, Carolina Herrera was a natural partner for Saks Fifth Avenue’s 2012 Key to the Cure campaign with the Entertainment Industry Foundation. She cares about creating greater awareness of breast cancer. So do we. Plus, we love her chic gowns and day looks! The collaboration was, as they say, a no-brainer.
You’ll agree when you see the exclusive limited-edition T-shirt she created for us, which features a long-limbed tree bearing pink heart-shaped leaves. It’s a lot like Herrera herself — elegant and feminine yet confidently chic. Go ahead, take a close look at her illustration; those hearts come together to form a map of the world. “There is much symbolism in the design, but the message is clear,” says Herrera in an interview with SaksPOV. “We are all connected by this disease and no country or individual is immune.” The inspiration, she adds, “was to express hope and show this is a global cause touching and connecting hearts worldwide.”
All proceeds will benefit EIF’s Women’s Cancer Research Fund. Yes, you read that right — that’s 100% of each and every T-shirt sale. In addition, we’re holding a special charity shopping weekend (Oct. 18-21) where 2% of all sales will go toward local and national women’s cancer charities. Herrera herself will be swinging by our New York store on October 18 at noon to talk about the campaign, which also stars Penelope Cruz as model too. But first, the designer took some time out to speak with SaksPOV…
What does breast cancer awareness mean to you?
It is a global imperative. Campaigns like Key to the Cure can bring information to women in communities worldwide. Information about screening and prevention can aid in saving lives.
Women can make a difference by…
Helping people by giving time to the cause you believe in.
My personal motto in life is…
You can do anything with discipline and imagination.
Any style tips for your Key to the Cure T-shirt?
The T-shirt is fabulous and looks great many ways, but under a jacket or with a skirt or jeans is quite chic!
Read more about EIF’s Women’s Cancer Research Fund