Home Events The Legend of the Saks Yeti

The Legend of the Saks Yeti

For years, there have been rumors of someone — or something — living on the roof of Saks Fifth Avenue in New York City. The first alleged sighting came in the mid-1950s from a tourist on Fifth Avenue who insisted that she saw a furry, snaggletoothed creature peek over the roof of Saks during the holiday season. That tourist would not be the last to catch sight of Saks Fifth Avenue’s winter houseguest. What eye-witnesses describe as some kind of “Yeti” has been spotted by tourists, sketched by Yeti-trackers, denied by Saks Fifth Avenue’s chairman, debated by scientists and possibly caught on rooftop security camera footage.

In the past, Saks Fifth Avenue simply brushed aside the claims, issuing “no comment.” But as the rumors intensified, the store saw an opportunity to capitalize on the legend of the Yeti. Saks contacted the foremost monster expert in the field, Stefan Bucher, to look into the matter. Mr. Bucher worked day and night for months on end to create a lovable plush version of the Yeti, as well as the illustrated children’s story of how the Yeti got to Saks in the first place.

Now, what was once a footnote in the folklore of Saks Fifth Avenue has become the star of our holiday story. In addition to a plush toy and book, the Saks Yeti has his own socks, cookies and more. He has dabbled in social media, sharing his holiday wish list on Pinterest. He even makes a cameo appearance in the 3-D Snowflake Spectacular Light Show, appearing throughout the holiday season on the façade of the Saks Fifth Avenue flagship store.

Whether a Yeti truly lives on the roof of Saks, no one can say for sure. But if you happen to visit us in New York this holiday season, look up. You never know what you might see…

 

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Want to know more about the Saks Yeti? Learn a few of his secrets!

 

 


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