15 Minutes With Dao-Yi Chow and Maxwell Osborne

The Creative Directors of DKNY Reflect on the Brand's Past and Hint to the Future.

It doesn’t get much more New York than designers Dao-Yi Chow and Maxwell Osborne. The duo, hailing from Queens and Brooklyn, respectively, saw their stars rise with their streetwear-infused label Public School. When it was announced they’d been tapped as the new creative directors for DKNY, the choice seemed almost intuitive. Who could better understand a line with so much New York in its DNA than these two? On the launch of DKNY’s fall collection at Saks, they gave us a deeper look into this new chapter, reflecting on the brand’s past, while keeping their sights squarely on the future.

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Maxwell Osborne, Left, and Dao-Yi Chow, Creative Directors of DKNY

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It doesn’t get much more New York than designers Dao-Yi Chow and Maxwell Osborne. The duo, hailing from Queens and Brooklyn, respectively, saw their stars rise with their streetwear-infused label Public School. When it was announced they’d been tapped as the new creative directors for DKNY, the choice seemed almost intuitive. Who could better understand a line with so much New York in its DNA than these two? On the launch of DKNY’s fall collection at Saks, they gave us a deeper look into this new chapter, reflecting on the brand’s past, while keeping their sights squarely on the future.

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Maxwell Osborne, Left, and Dao-Yi Chow, Creative Directors of DKNY

SaksPOV: From what we’ve seen between the your first collection for DKNY until now, the look has been more of an evolution than a complete season by season overhaul. Was this a purposeful decision you both made from the start, or something that’s just happened organically?

DKNY: It was organic. As the process developed with our first collection, we couldn’t deny the roots of the brand. The DKNY woman is on her journey and slowly evolving each season. At the same time, so are we.

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A Minimal Take on Velvet, One of Fall’s Key Trends

DKNY: Dress

SaksPOV: Has your idea of the DKNY woman changed since the first collection, and if so how? How different is she than her 90′s counterpart?

DKNY: She has the world adapting to her now as opposed to vice versa. She’s not this one thing and she never stops moving, and is someone who really wants to be taken seriously, but still is not taking herself too seriously.

SaksPOV: How much has the work you’ve done for Public School affect DKNY, and vice versa? Do you try to keep the aesthetic sensibilities and references in the design process for each collection very separate, or is it just inevitable when designing two lines one will affect the other?

DKNY: The processes don’t necessarily differ in the sense of having separate approaches. They’re both inspired by our thoughts, things we see, fabric, colors, etc. But we think about the collections in a different way. PS is an edgier girl and very specific. DKNY is cool and sophisticated.

SaksPOV: How do you see the next few seasons evolving or changing in terms of the clothing? And in terms of how the brand is positioned, and what kind of consumer you’d like to reach?

DKNY: We want to make DKNY a brand that people can relate to; something real and practical but aspirational at the same time.

 

Be the first to experience DKNY’s fall 2016 collection at Saks.com.


First Look: The Fall 2016 Designer Collections

Preview the Must-Have Looks of the Season, Ready For Pre-Order Now.

While the sweltering heat of summer hardly inspires thoughts of cashmere and overcoats, there’s a new season of clothes trickling in at Saks, gorgeous enough you’ll actually want the leaves to turn and the air to go brisk. The first look at fall 2016 begins here: Our designer collections are ready for your perusal, and more importantly, pre-order. Find looks straight off the runway, like Mary Katrantzou’s spirited cowgirl inflected prints and Alexander Wang’s downtown take on utility. They’re all ready to meet your closet come fall – if you get on it now.

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Utility Chic From Downtown Darling Alexander Wang

Alexander Wang: Coat | Boots Read More..

While the sweltering heat of summer hardly inspires thoughts of cashmere and overcoats, there’s a new season of clothes trickling in at Saks, gorgeous enough you’ll actually want the leaves to turn and the air to go brisk. The first look at fall 2016 begins here: Our designer collections are ready for your perusal, and more importantly, pre-order. Find looks straight off the runway, like Mary Katrantzou’s spirited cowgirl inflected prints and Alexander Wang’s downtown take on utility. They’re all ready to meet your closet come fall – if you get on it now.

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Utility Chic From Downtown Darling Alexander Wang

Alexander Wang: Coat | Boots

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The Child-Like Wonder of Mary Katrantzou’s Fall 2016 Prints

Mary Katrantzou: Dress

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Find the Graphic Punch of Black and White From Proenza Schouler

Proenza Schouler: Dress

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Lady-Like Meets Deconstruction at Simone Rocha

Simone Rocha: Jacket | SkirtPant

The best of fall is awaits you at our designer preview event.


Trendcaster Vol. 7: Spice Market

Exotic Elements and Sultry Colors Invoke the Mystery of Far Flung Adventures.

Your monthly download of what’s ready to be hot is here, and July’s Trendcaster promises the exotic mood of sultry deep bordeaux, tawny neutrals, and decadent embellishment. Conjure up the allure of far-flung adventures in pieces like Fendi’s berry-colored felt coat, or the graphic chevron of a Le Petit Joueur bag. These rich hues and details bring an element of surprise to summer while gently ushering fall.

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Deep Berry Hues and Decadent Details From Fendi

Fendi: Bag | Coat

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Your monthly download of what’s ready to be hot is here, and July’s Trendcaster promises the exotic mood of sultry deep bordeaux, tawny neutrals, and decadent embellishment. Conjure up the allure of far-flung adventures in pieces like Fendi’s berry-colored felt coat, or the graphic chevron of a Le Petit Joueur bag. These rich hues and details bring an element of surprise to summer while gently ushering fall.

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Deep Berry Hues and Decadent Details From Fendi

Fendi: Bag | Coat

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Heat Up Your Style in Spicy Hues 

Kendall and Kylie: Top | Gianvito Rossi: Shoe | AERIN: Fragrance | Le Petit Joueurs: Bag

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Red Hot Altuzarra

Altuzarra: Dress

Stay ahead of the fashion curve at Saks.com.