Instagram Has Gone Wild for Saks’ New Packaging

See How Our Shoppers Are Featuring Our New Packaging on Social Media.

In case you missed it, Saks Fifth Avenue’s packaging just got a brand new and very classy makeover. Gone are the wild curlicues of black and white and in its place are strong, sturdy, chic and simple bags that everyone is completely wild for, especially our customers. Instagram, in particular, is chock-full of snaps from customers with their brand new purchases and our new bags.

 

 

Saks-New-Packaging-Instagram-Customers

 

Saks Fifth Avenue’s New Packaging is Taking Social Media By Storm

On top left, our new packaging and @moiranyc’s chic black heels battle for center focus, while @secondsacharm on the top right pairs her Saks bag with Tom Ford Beauty‘s best-selling Bronzer Brush. Bottom left you’ll find that Instagrammer @misspattih is in the holiday spirit. Maybe she’ll find a few more of our bags under her tree this year. And last but not least, @sachakayee pulled out all the stops with her chic new pair of Chanel espadrilles.

Read More..

In case you missed it, Saks Fifth Avenue’s packaging just got a brand new and very classy makeover. Gone are the wild curlicues of black and white and in its place are strong, sturdy, chic and simple bags that everyone is completely wild for, especially our customers. Instagram, in particular, is chock-full of snaps from customers with their brand new purchases and our new bags.

 

 

Saks-New-Packaging-Instagram-Customers

 

Saks Fifth Avenue’s New Packaging is Taking Social Media By Storm

On top left, our new packaging and @moiranyc’s chic black heels battle for center focus, while @secondsacharm on the top right pairs her Saks bag with Tom Ford Beauty‘s best-selling Bronzer Brush. Bottom left you’ll find that Instagrammer @misspattih is in the holiday spirit. Maybe she’ll find a few more of our bags under her tree this year. And last but not least, @sachakayee pulled out all the stops with her chic new pair of Chanel espadrilles.

Take our new packaging home when you shop our Holiday Gift Guide!


Fairy Tales in the City: Saks Unveils Its Holiday Windows

Little Red Riding Hood, Cinderella, Snow White and More Turn Up at Saks' Center Six Windows for the Holiday Season.

Saks-Fifth-Avenue-An-Enchanted-Experience-Cinderella

Cinderella Makes Her Way to Saks to Buy Herself Some New Designer Glass Slippers

New York City saved the best for last. The Saks Fifth Avenue holiday windows, dubbed ‘An Enchanted Experience’ were unveiled to a roaring crowd in front of the New York flagship store following a scintillating performance by The Rockettes that literally shut down Fifth Avenue.

Read More..

Saks-Fifth-Avenue-An-Enchanted-Experience-Cinderella

Cinderella Makes Her Way to Saks to Buy Herself Some New Designer Glass Slippers

New York City saved the best for last. The Saks Fifth Avenue holiday windows, dubbed ‘An Enchanted Experience’ were unveiled to a roaring crowd in front of the New York flagship store following a scintillating performance by The Rockettes that literally shut down Fifth Avenue.

Saks-Fifth-Avenue-An-Enchanted-Experience-Snow-White

Snow White and the Poisoned Apple Cart Under the Broadway Lights

“This year, everything from the projection and light show to the architectural decor is simply spectacular,” said Mark Briggs, Chief Marketing and Creative Officer for Saks Fifth Avenue. “We have incorporated new, electrifying elements, making it an experience unlike any other…an experience to remember.”

Saks-Fifth-Avenue-An-Enchanted-Experience-Sleeping-Beauty

A Central Park Setting for Sleeping Beauty

With 71,000 lights, 11,000 feet of garlands, stretching 30 feet high, 6 state-of-the-art 3D projectors with 26,000 lumens each, all ablaze, culminating with an incredible fireworks display, it is safe to say that it will be an event that no one will soon forget.

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Rapunzel and King Kong Meet at the Empire State Building

This year, to honor the history of Saks Fifth Avenue’s beginnings in the Roaring 20s, the six main windows have been infused with all the allure of Art Deco and New York City into six classic fairy tales, Rumplestiltskin, Little Red Riding Hood, Cinderella, Rapunzel, Snow White and the Seven Dwarfs and Sleeping Beauty.

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Rumplestiltskin Spins Straw Into Gold at City Hall Subway Station

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 Little Red Riding Hood’s Hairy Encounter at The Plaza

Mission accomplished. Relive the Enchanted Experience all over again on Saks.com/Holiday.

Photos by Fernando Colon


Saks Holiday Windows Bring Art Deco Flair to Fifth Avenue

See How Our Design Team Brought the Roaring 20s Back to Life with the High Art Deco Holiday Windows.

Our grand holiday window unveiling is set to be the biggest reveal Fifth Avenue has paid witness to in many a moon. To satiate curious, hungry minds before ‘An Enchanted Experience’ gets underway, our 49th street and 50th street windows have been revealed, setting the stage for a sensationally chic event unlike anything Saks has ever done before. Filled with some of the covet-worthy items from our holiday magalog, here are some key looks that are the very epitome of High Art Deco.

Saks-vanity-chair-Holiday-Windows

Jenny Packham: Lace Kimono  I  Kenneth Jay JanePearl Necklace

Our lingerie floor on 10 is a veritable treasure trove full of ideal holiday gifts, like Myla’s Arya Lace Long Robe to L’Agent by Agent Provocateur’s Idalia Lace Bodysuit.

Read More..

Our grand holiday window unveiling is set to be the biggest reveal Fifth Avenue has paid witness to in many a moon. To satiate curious, hungry minds before ‘An Enchanted Experience’ gets underway, our 49th street and 50th street windows have been revealed, setting the stage for a sensationally chic event unlike anything Saks has ever done before. Filled with some of the covet-worthy items from our holiday magalog, here are some key looks that are the very epitome of High Art Deco.

Saks-vanity-chair-Holiday-Windows

Jenny Packham: Lace Kimono  I  Kenneth Jay JanePearl Necklace

Our lingerie floor on 10 is a veritable treasure trove full of ideal holiday gifts, like Myla’s Arya Lace Long Robe to L’Agent by Agent Provocateur’s Idalia Lace Bodysuit.

Saks-Holiday-Window-unveiling-Etro

Etro: Black-and-White Dyed Mink Jacket (Available for in-store purchase at select Fur Salons)  I  Judith Lieber: Clara Slide Lock Swarovski-Crystal Clutch  I  Etro: Check Suit (email service@s5a.com for details)

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A Bejeweled Wonder by Designer Michael Southgate

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Roberto Cavalli Meets the Roaring Twenties

Cavalli is no stranger to dressing the party-girl glitteratti, but this particular creation finds the inexhaustible Italian in romantic form.

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Tom Dixon: Form Brass Jug  I  Form Brass Milk Jug  I  Form Brass Sugar Bowl & Serving Spoon  I  Form Brass Teapot  I  Form Square Brass Tray

The clothes may be in the forefront, but the magic is truly in the details of these windows. From Louis Vuitton luggage to vanities strewn with crystal-encrusted bric-a-brac, to this incredible Tom Dixon tea set – it goes to show that the enchantment is in the little things.

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Oscar De La Renta and Ermenegildo Zegna

Saks-chaise-lounge-Holiday-WindowsLuxury Means Having a Fainting Couch

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Badgley MischkaSequin V-BackGown  I  Dsquared2: Lurex Jacquard Tux Jacket (email service@s5a.com for details)

This particular window is a master-class in infusing the inanimate with a palpable passion.

Don’t forget to tune in for the Enchanted Experience of a lifetime at 7 PM ET on Saks.com/holiday.

Photos by Fernando Colon