Saks Revamps Branding with Editorial Fall 2014 Magalogs

The women's and men's magalogs for Fall debuted on September 3.

The tide is turning here at Saks Fifth Avenue. We’re making strides to bring the Saks customer a more editorial, high-fashion POV with our newly branded magalogs. Lucky for us, the fall 2014 season really pulled out all the stops. From city-to-city, show-to-show, there were desirable, luxe pieces in spades. More than enough lush goods to help us get started with the revamping process.

(L) Outer Beauty Women’s’ September Fashion Magalog with Lindsey Wixson

(R) Tales From the Dark Side’ Men’s September Fashion with Clement Chabernaud

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The tide is turning here at Saks Fifth Avenue. We’re making strides to bring the Saks customer a more editorial, high-fashion POV with our newly branded magalogs. Lucky for us, the fall 2014 season really pulled out all the stops. From city-to-city, show-to-show, there were desirable, luxe pieces in spades. More than enough lush goods to help us get started with the revamping process.

(L) Outer Beauty Women’s’ September Fashion Magalog with Lindsey Wixson

(R) Tales From the Dark Side’ Men’s September Fashion with Clement Chabernaud

The clothes we saw on the runways demanded an editorial lens. Luckily, it was right around then that we decided to turn up the high-fashion quotient on our catalogs to give Saks customers at home a dynamic print experience. “We want to live the legacy of Saks Fifth Avenue, to celebrate its history but with a refresh and modernization,” says our President Marigay McKee.

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Stella McCartney: Oversize Hooded Parka

For our first set of women’s and men’s magalogs, we tapped the very best photographers, stylists, fashion editors and models in the whole business. Contributing fashion editors include W magazine contributor Giovanna Battaglia, Italian Vogue regular Lori Goldstein and celebrity stylist Kate Young, with images from major photography stalwarts like Emma Summerton and Yelena Yemchuk, with Esquire Fashion Director Nick Sullivan contributing to the men’s book. Not to mention an A-list bevy of top models, including our cover stars Lindsey Wixson and Clement Chabernaud, both legends in their own time.

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Moncler: Fur-Print Nylon Jacket with Detachable Fox Fur Collar

Much like the opening pages of a magazine, the front-of book section entitled ‘Word on the Avenue’ begins the magalog with a news section heralding brand launches, emerging designers, trend information and more. “When you open the new magalog, there is now a visceral experience, sparked by superbly styled photography and an inviting editorial layout that allows you to linger on the page,” says Mark Briggs, our Chief Marketing Officer. “The new format allows us to better inspire.”

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Derek Lam: Oversize Cashgora Coat

‘Outer Beauty’ is jam-packed with the most show-stopping outerwear in the market. Coats, capes, vests from top brands like Valentino, Chloe, Marc Jacobs and Givenchy, who ran away with the cover this season.

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Gucci: Felt Coat with Leather Detail

‘Tales From the Dark Side’ is much more inviting than the name suggests. It’s all about the cozy and elegant outerwear pieces for men we saw for fall in deep autumnal colors.

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Michael Kors: Pebbled Lamb Leather Parka with Coyote-Trimmed Hood with Shearling Interior

In the principal editorial, our appointed fashion gent, Clement Chabernaud soaks in the rain, while decked out in exquisite jackets, coats and Perfectos from quality name brands like Burberry London, Ralph Lauren Black Label, J. Lindeberg and much more.

Versace-Collection-Fall-2014-mens-Saks

Versace Collection: Double-Breasted Wool Topcoat

To read more on our new magalog initiatives, read the exclusive Daily Front Row interview with Mark Briggs.


Saks at the Shows: Public School Spring 2015

Fresh off their CFDA Award for menswear, the duo behind Public School is feeling optimistic about staying true to themselves.

The energy surrounding the Public School Spring 2015 show could practically be felt down the block from Milk Studios where Dao-Yi Chow and Maxwell Osbourne staged their much-anticipated collection.

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The energy surrounding the Public School Spring 2015 show could practically be felt down the block from Milk Studios where Dao-Yi Chow and Maxwell Osbourne staged their much-anticipated collection.

The boys are hot off a CFDA Menswear Award win, but their womenswear is starting to gain just as much attention. The runway was completely tempest-tossed. One could say it was a metaphor for the crazy year the duo has had. But why guess? Let’s ask the guys themselves.

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Regarding the paper-shredded flotsam and jetsam on the runway: 

Maxwell: I think when you first walked in to the space there was order and then as it built out with people coming in, you started to see the chaos, which also goes for the order of our show. The show starts off very uniform and then goes into chaos. It was just set up that way. And it was great to see that the kids in the audience were playing with it too.

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On the evolution of their womenswear:

Dao-Yi: Every season we want to be able to turn it up a little bit more – with color, print, shape, draping and all the other things we could never do with our menswear.

Does a CFDA Award mean you should expand, or stay on the obviously successful same path:

Maxwell: I think we feel comfortable doing what we are doing. The CFDA definitely helped us say that we’re comfortable staying on this path that works for us.

Will this be another award-winning collection? Learn more about Maxwell and Dao-Yi’s CFDA and Woolmark Prize wins.


Saks at the Shows: Creatures of the Wind Spring 2015

Skater girls and Delft pottery. See how these coalesce beautifully in COTW's latest collection.

Shane Gabier and Chris Peters’ Creatures of the Wind show opened with a blue tile silk jacquard jacket that struck a chord immediately. That blue tile continued for a few looks until it crescendoed in a jacquard skirt with Swarovski crystal embroideries covering the hem. It was eccentric – a word often used to describe Gabier and Peters’ work, but also commercial and actually quite elegant.

Stand-Out Looks from Creatures of the Wind

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Shane Gabier and Chris Peters’ Creatures of the Wind show opened with a blue tile silk jacquard jacket that struck a chord immediately. That blue tile continued for a few looks until it crescendoed in a jacquard skirt with Swarovski crystal embroideries covering the hem. It was eccentric – a word often used to describe Gabier and Peters’ work, but also commercial and actually quite elegant.

Stand-Out Looks from Creatures of the Wind

That silk jacquard looked like a clear Venetian pool, the embroideries a treasure lapping at the shallow end. But it wasn’t that at all, which was apparently the point. “The idea was for it to be recognizable, but not be any one specific thing,” says Gabier. “We were looking at Scandinavian wallpaper from the 70′s, watercolors and Delft porcelain. We wanted it to be a collage of references that can’t give too much information about what we’re doing.” A fashion parallax-effect is not your typical soundbite from designers. These two aren’t churners. The thought behind their garments is palpable.

The best item in the line-up - a cotton ombre plaid shirt with an alternating sequence of sequins (I see what they did there) in black and orange and red and yellow, respectively - was also the most beautifully balanced piece between both the art and commerce side of things.

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Equal Measures Quirk and Elegance

Many of the pieces came cinched, but not tight – with kimono-like belts, leather cummerbunds and loose black straps. “It was just about keeping things kind of easy and relaxed,” says Peters. “With a lot of buttons and hardware comes a sense of things being closed up, but we wanted this to be soft. Many pieces are meant to be worn opened or closed and those dresses can really fill out, or they can be cinched in.” The softness of a black stretch linen shift dress under an almond jacket with a nonchalant wrap at the neck worked like a balm against the surface treatments of the rest of the collection.

The new ideas these two come up with every season is a treat onto itself, but it was equally great to see that commercially, they hit the nail right on the head.

 

Dip into Shane Gabier and Chris Peters’ Fall 2014 Creatures of the Wind collection.